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Amazon working on a messaging app called Anytime

17 July 2017, 08:42 | Hattie Nash

Amazon.com, Inc. (AMZN) Testing A Messaging App Called Anytime

Now Amazon eyes messaging app

It turns out that e-commerce giant Amazon has once again chose to rival social media platforms by introducing its very own messaging app.

According to some recent reports, the giant company Amazon, mostly specialized in e-commerce, is working on developing a new messaging app.

Anytime appears to be more ambitious product and it seems it is created to compete other messaging apps like Facebook messenger and WhatsApp. The report says that you will be able to directly use the chat service using your friend's name.

The username will be the core element of the Amazon Anytime app as it will allow individuals to connect to each other. It would be interesting to see how Amazon will be able to take on the incumbent messaging apps including WhatsApp, Snapchat, and Messenger.

Other new features include the ability to pin chats to the top of chat lists and multiple photos can now be forwarded quickly and deleted all at once. If you have them as a friend on one of the apps you've connected, it'll ping them via that app, keeping everything in one place while allowing you to communicate across platforms.

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Still, it remains a question what Anytime will look like, how it'll function, and most importantly, how it'll differ from other messaging platforms.

It is not clear if, or ever, Amazon Anytime will launch. Add the emojis, GIFs and stickers to make it more interesting.

Messenger apps, be it text or multimedia, have become the main form of telecommunication medium for people to exchange pleasantries and even conduct business transactions. Further, scope exists for integration with Alexa.

Messages will be encrypted to provide private conversations - a feature in Facebook-owned Whatsapp that has been heavily criticised by Prime Minister Theresa May in the government's efforts to crack down on crime and tackle terrorism.

I'm not really sure if there is room in the market for yet another chat application, but Amazon does seem to be off to a good start.

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