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23 August 2017, 01:03 | Gina Pena
Snapchat Could Overtake Facebook, Instagram Among Young US Users for First Time
Facebook, the world's largest social network with more than two billion monthly users, is expected to see usage among teens and young adults slow. EMarketer expects Facebookusers aged between 12 and 17 to drop by 3.4% to 14.5 million slightly below Snapchat 15.8 million. While Facebook use will grow for those under 12 or between 18 and 24, those groups are growing more slowly than researchers previously thought.
By contrast, researchers expect Snapchat's share of the US social network market will expand to 40.8 percent.
Fewer 12- to 17-year-olds in the USA will use Facebook in 2017 than last year, as they move on to more youth-centric social media platforms like Facebook-owned Instagram and Snapchat, according to research from eMarketer.
A total of 14 million people, or 21.1 percent of the United Kingdom population, will be using Snapchat at least monthly by end-2017, up 20.2 percent from 2016.
Regardless of what they were, a revised slowdown is obviously bad news for Facebook.
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"Facebook is fortunate that it owns Instagram, which remains a strong platform for teens", said eMarketer principal analyst Debra Aho Williamson.
After Instagram somewhat copied a lot of Snapchat's once-unique features, like "Stories" in which users can create compilations of multiple videos or pictures, it was reported that Instagram was stealing Snapchat's users. The report also suggested that for the first time, Snapchat might overtake Facebook in the U.S.by gaining a marketshare of 40.8 percent in social network. Likewise, Instagram (which Facebook owns) usage is forecasted to grow 23.8 percent this year to 85.5 million users.
"Both platforms have found success with this demographic since they are more aligned with how they communicate - using visual content", Orozco said in an eMarketer blog post.
Many other social media platforms have come along that threatened to become the new alternative to Facebook, but few have achieved as much lasting power and ubiquity as the social media giant, said Pivotal Research analyst Brian Wieser. "Of course, Facebook's ownership of Instagram is softening the blow, and it will be further enthused to see Instagram's longer-term prospects looking even better than Snapchat's". Within that figure, Instagram will expand its user base among those under 12 years old by 19% and those ages 12 to 17 by 8.8%.
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