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Ratings Actually Improved During NFL's Tumultuous Week 3
27 September 2017, 12:53 | Jermaine Blake
NFL Sunday night ratings down amid kneeling protest
NBC's ratings for the National Football League game between the Oakland Raiders and the Washington Redskins on Sunday night were slightly down from a popular week three match-up last season, although it was not known if this was linked to a controversy over NFL player protests during the USA national anthem.
THE FACTS: NFL games shown to a national audience averaged 16.04 million viewers for the first two weeks of this season, down 11 percent from the 18.1 million people who watched during the same period previous year, the Nielsen company said.
The CBS NFL Today pregame show had a rating share of 3.2/8.
When considering just the Sunday games, ratings were down from past year.
Through three weeks, viewership for national telecasts of NFL games is down 11 percent this season compared to 2016, the Nielsen company said on Tuesday.
It was a tumultuous weekend for the National Football League in more ways than one.
L attendance and ratings are WAY DOWN.
In metered market numbers, the primetime match-up between the 27-10 winning Washington Redskins and the Oakland Raiders snared an 11.6/20.
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The coming week only sees the football ratings grab get more aggressive.
There may also be some evidence that Trump's feud with the National Football League anthem kneelers has caused viewers to tune in at the beginning of the game to see whether players stand or kneel, as ratings for pregame shows spiked significantly from past year. The controversy could be bad news for television networks, if vast numbers of viewers decide to tune out all at once.
The president suggests that the national anthem protests pioneered by Colin Kaepernick has played a role in declining ratings.
On the surface, it appeared the NFL's viewers were in for yet another humdrum matchup to kickstart Week 3 when the Los Angeles Rams were slated to take on the rival San Francisco 49ers. Those opposed to the protests have said it is disrespectful to the military and flag.
The biggest factor in the weekly increase was the Monday Night Football game between the Cowboys and Cardinals.
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The Nielsen figures also don't include numerous Sunday afternoon games that are shown to a regional audience, but not a national one.
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Users can subscribe and sign into their favourite services, and titles are synced and streamed across Apple TV, iPhone, and iPad. Apple TV is the company's video-streaming box and Apple TV 4K is an upgrade over the previous generation of the device.