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This Is The Brand New Apple TV 4K

13 September 2017, 12:40 | Melanie Burgess

Apple TV now streams in 4K. Screenshot CNET

Apple TV now streams in 4K.                  Screenshot  CNET

A new version of the Apple TV streaming device will be able to show video with sharper "4K" resolution and a color-improvement technology called high-dynamic range, or HDR.

Inside the Apple TV 4K is A10X Fusion, the SoC the company previously used in its mammoth iPad Pro tablet. The new Apple TV is also said to offer smooth playback of 4K content at up to 60 frames per second.

Apple has announced their latest iteration of the Apple TV: the Apple TV 4k.

tvOS is the version of iOS that works on the Apple TV. In addition, Amazon.com may even start selling Apple TVs again (they were pulled from the web retailer in 2015). Apple is also planning to bring live news and sports to its new set-top box. Apple needs to redeem themselves with an affordable 4k media player if they want to compete with Roku, Chromecast and Fire TV. We may also get some more details on the release date, as well as the new and that's slated for 2018. Apple also previewed deeper integration of live TV, allowing users to navigate between live news and sports streams via the company's new TV app.

Apple TV is going 4K.

"Apple TV goes beyond entertainment to help deliver on Apple's vision of the smart home". Also, if you are living in Canada or Australia, Apple TV will reach both these countries by the end of this month and will be supported across 5 more countries by the end of this year. In India, the Apple TV 4K 32GB variant is priced at Rs. 15,900 while the 64GB variant costs Rs. 17,900.

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Netflix's 4K titles are available now, with those on Amazon Prime Video coming later.

The Amazon Fire TV would also be considered as part of this roundup, but the latest 4K-capable streamer is now unavailable; we expect Amazon will refresh its own 4K media hub in the near future. However, the product is a key accessory to the iPhone and the centerpiece of Apple's emerging video content strategy and Services business.

Like with the existing Apple TV, the Apple TV 4K comes with a voice remote that has a touch panel at the top. The company already spun up shows like Planet of the Apps and Carpool Karaoke, plus has reportedly earmarked $1 billion to spend on shows that are hopefully better than those two.

The black hockey-puckish case of the Apple TV has largely stayed the same over the years and this edition is no different.

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