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tinyfav.com October 22, 2017


Twitter Increases Character Limit To 280 As A Test For Select Group

28 September 2017, 12:41 | Gina Pena

Twitter to test longer tweets to drive engagement

Twitter tests doubling the length of tweets to 280 characters

"Twitter plans to increase the limit to #280characters since it's hard for Trump to make a declaration of war with only 140 characters", comedy writer Nick Jack Pappas wrote.

Twitter did not say how many of its users would be allowed to experiment with the expanded character limit, saying that it's available only to a small group.

Ikuhiro Ihara, senior software engineer at Twitter, said that most Japanese tweets are 15 characters compared with 34 in English.

Twitter Product Manager Aliza Rosen said that while only 0.4% of tweets sent in Japanese have 140 characters, the corresponding figure for tweets in English is 9%. Marketers would also be able to benefit from this feature by having more characters with which they can spread their message and through this, Twitter can also make a bit more cash.

While it doesn't have the same number of active users like Facebook or Instagram, Twitter still appeals to a niche population. A tweet in Japanese can express a lot more in just 140 characters than a 140 character tweet in English. The current limit for users is 140 characters.

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Last year, there were reports that the micro-blogging site may go for 10,000-character tweets.

Twitter plans to launch the new limit "with a small group of people" before it rolls it out to everyone.

Twitter has already eased the restrictions, and doesn't count photos, videos, polls and other things toward the character limit.

The company announced on Tuesday that it will be testing a new limit of 280 characters in all languages except for Japanese, Chinese and Korean. The blog also said that in markets where users don't have to "cram their thoughts into 140 characters and actually have some to spare", they tend to tweet more. But it said the new limit, while double the size, is "still brief".



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