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Facebook acquires anonymous teenage polling app 'tbh'

18 October 2017, 12:57 | Hattie Nash

George Frey  Getty Images

George Frey  Getty Images

The app has been seeing a considerable amount of success in the west and with Facebook acquiring the app, we can expect it to see the app on Android as well.

While not a money-maker, the fact that the tbh app attracted such a youthful audience is likely one reason Facebook fb was interested.

With it, Teens can anonymously ask and answer questions about their friends, and those subsequently receive the results of the survey as a compliment.

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The big innovation behind tbh - short for "To Be Honest" - is that it provides users with ready-made prompts to various questions and conversation topics.

Facebook Inc. has proven again and again that it is willing to lay down some major cash to keep teens from migrating to competitors, from its $1 billion acquisition of Instagram to its $19 billion acquisition of WhatsApp. This will bring more familiar environment for everyone so they can discuss things according to the requirements of its users and other employees of Facebook. To prevent bullying, issues resolved with a positive bias, for example: "Who better to call for a party" or "someone in the class the best smile?"

They were compelled to sell the company after determining the ways the social media giant could help them. tbh stated Facebook would help realize their vision and give exposure to more people. The teen-focused app, which is currently only available in a handful of states in the USA, has been the number one free app in the iOS App Store for more than three weeks now. TBH's insistence on positivity - and its social interactions that hinge not only on creating permanent, searchable, self-identifying posts, but also on offering anonymous compliments - may also play into Facebook's latest mission to build a sense of community. The app is designed for the teenagers of 13 and above.

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