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Amazon Australia: The big problem with the super-retailer

05 December 2017, 02:21 | Melanie Burgess

Inc. All rights reserved. This material may not be published broadcast rewritten or redistributed

Inc. All rights reserved. This material may not be published broadcast rewritten or redistributed

This time it is very real. Nevertheless, Trade Me is preparing for that, with a trial of an Amazon Prime-style service that offers unlimited deliveries for a fixed fee.

The giant e-tailer is promising one-day deliveries in most capital cities and 30% discounts on big-brand toys and clothing.

Speaking ahead of the impending launch, Forrester analyst, Zhi-Ying Ng, dissected the implications for the already struggling brick-and-mortar rivals, saying Amazon's entry into Australia will "shake up the retail market" and provide consumers a plethora of choices at much lower prices, faster delivery and better digital experiences. There are no imminent plans to bring it here. Are you happy?! Now get on with buying your old man USB cables for his birthday, because he keeps losing them.

Furthermore, Aussie customers can also access Prime Video and Twitch Prime offerings from today.

These regions are likely to be in the Melbourne area, as so far Amazon Australia only has one distribution warehouse or "fulfilment centre", located in the south-east Melbourne suburb of Dandenong South.

Amazon Australia at launch has a pretty good range including Chromebooks from $289.23 for the Asus C202SA which should make everyone a bit happier about Chromebook availability in Australia.

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Amazon Fresh - the supermarket arm of the multinational - also isn't launching here just yet, which is good news for the Woolies at Marrickville Metro, who just spent a bundle on renovations.

"Focusing on customers and the long term are key principles in Amazon's approach to retailing", said Rocco Braeuniger, Country Manager, Amazon Australia.

"By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come".

Australia has always been home to Amazon-registered sellers, but until Tuesday they were limited to sending goods offshore because the Seattle conglomerate did not have a warehouse in the country of 24 million people.

Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia.



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