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07 December 2017, 02:32 | Hattie Nash
Enlarge Image Some of the products available on Amazon Handmade. Screenshot by Ashlee Clark Thompson CNET
The local Prime membership benefits do not apply to items bought on Amazon websites in other countries, however, and customers with existing US Prime memberships can not convert them to local ones.
According The Straits Times, Singapore is the 16th country and the first in Southeast Asia to enjoy this service. After launching its video-streaming service Prime Video in December previous year and the (finicky) Prime Now quick delivery service in July, the internet giant today launched its Amazon Prime membership programme in the city-state - the first in Southeast Asia to enjoy the benefits (limited as they may be).
Singapore customers will be able to enjoy Prime benefits including exclusive access to free two-hour delivery on orders over S$40 with thousands of items and unlimited free global shipping on orders above S$60 on more than five million items from Amazon US, which can be ordered through the Prime Now App.
The e-commerce retailer has a service called Prime Now, which is available in major cities and it free to use for Prime customers. Singaporeans do, however, get access to Prime videos and Twitch Prime.
However, as an introductory offer, Amazon only charge S$2.99, though Amazon decline to inform of how long the promotion will last.
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But customers who do not have a Prime membership in the United States can enjoy free delivery within the country for orders totalling US$25 or more on eligible items.
Speaking about the launch of Amazon Prime, Jamil Ghani, vice-president of Amazon Prime International, said, "Prime membership is created to offer the best of Amazon". Benefits offered include rebates and discounts for online supermarket RedMart, Netflix and Uber.
Amazon on Tuesday stopped free shipping options to Singapore for qualifying items over S$168 were reported to be no longer applicable, media reported.
"Amazon's dominance in retail has been the primary focus of retail executives, investors and board members - yet, the solution to steal back both market share and consumers' loyalty have evaded most traditional retail brands", said Michael Osborne, CEO of SmarterHQ, in a press release.
Events coordinator Mabel Tan, 26, said that Prime does not have a strong enough draw for her at the moment, but if it adds "more products and services, I will consider the membership".
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