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Facebook changes news feed to boost videos
16 December 2017, 05:56 | Myrtle Vega
Facebook changes news feed to boost videos
Among the ad changes that the social network has announced is the introduction of pre-roll advertising, which is being tested in environments where users "intentionally go to watch videos", such as its recently-added Watch tab. Facebook will continue ad breaks in videos lasting at least three minutes, but planned to delay showing ads for at least a minute. They will also see new episodes of a show if they watched an earlier episode. Facebook is embracing pre-rolls after years of shunning them as it tries to make payouts to video creators sustainable.
The new Watch video tab from Facebook Inc (NASDAQ:FB) will soon be feeding advertisements to users before they even view a single video. It appears to be subsidizing those costs with the new pre-roll ads, as well as mid-roll ads that play in the middle of programming, like traditional commercials. Facebook also said that it is making changes to the kind of video advertisement that are present on the network. Beginning in January, videos must be at least three minutes long, and mid-roll ads can not be inserted until a video has played for 60 seconds. Video ads, in particular, have been a problem for Facebook, with research suggesting viewability on Facebook significantly trails industry averages.
Facebook has announced it is introducing some changes with its ad policy for videos shown on its platform, with the introduction of pre-roll ads being the center of it all. "Furthermore, across initial testing, satisfaction increased 18 percent when we delayed the first Ad Break placement", Angelidou-Smith and Bapna wrote.
Trump signs directive to send Americans back to the moon
On July 20, 1969, U.S. astronaut Neil Armstrong became the first man to walk on the Moon. " We're dreaming big ", he added. Bush also pledged to send Americans to the Moon as part of the Constellation program, which ran from 2005 to 2009.
Facebook has new deals with content producers that pay upfront for some high-quality videos. Facebook has incentivized users over the past year to post more live videos, longer form videos and videos generally.
This may help Facebook appeal to the YouTube's audience, most people don't think of the social network when they made a decision to search for a video. "Facebook is not. So you can make the argument that they're trying to increase total time spent", Wieser said in an interview. Ranking will now be based on videos from Pages that people often want to watch repeatedly.
LSU offensive line coach Jeff Grimes leaving for BYU
Grimes joined Dan Hawkins' program in Colorado for two years, after the two worked together as assistants at Boise State in 2000. Detmer was released from his duties as offensive coordinator on November 27 following the Cougar's disappointing 4-9 season.
Eagles QB Wentz out for season with torn ACL
The touchdown was nullified by a penalty, but Wentz stayed in the game and tossed a TD pass to Alshon Jeffery four plays later. Pederson said there is no timetable to when Wentz will undergo surgery to address the injury.
Unibail-Rodamco to acquire Westfield for US$24.7 billion
It owns 69 shopping centers in 11 European Union countries, with a total property value of $42 billion, as of June 30, 2017. The deal was recommended by the boards of both companies but is subject to approval by shareholders and regulators.
Turkey condemns attack on Somali police academy
Somalia's militant group Al-Shabab has been blamed for the massive truck bombing in the capital in October that left 512 dead. Earlier, the head of a local ambulance service said they had moved the bodies of 13 victims as well as 15 injured people.
Salvation Army to distribute donated toys from warehouse
Among the services that depend upon the annual Red Kettle campaign include a food panty that provides grocery assistance. The warehouse at 901 Trade St. has about 19,000 square feet, and the Salvation Army is using about half of that space.