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Meet "Steve Jobs", the Italian clothing company

30 December 2017, 01:23 | Gina Pena

Meet "Steve Jobs", the Italian clothing company

Meet

They put the name on their clothing line and quickly found themselves in the middle of a lawsuit with Apple.

A truly weird European Union ruling has allowed two Italian brothers to sell clothes and accessories under the Steve Jobs brand name, complete with a variation on the Apple logo ...

The brothers in charge of the Italian Jobs jeanswear company, Vincenzo and Giacomo Barbato, noticed the name was not trademarked by the tech giant, so they started their company with the founder's name in 2012. We will give space to many minds throughout Italy, especially Naples, to give the possibility to realize a dream, because Steve Jobs has really left a mark in the universe. But seems like a negligence in trademarking the name of the founder has become a blessing for an Italian brother duo. However, for now, at least, the brothers are free to use both the name and the logo.

At the time the brothers were launching their own clothing and accessory company after spending years creating products for other brands.

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What do you think of the court's decision to allow Steve Jobs to exist as a non-Apple affiliated company?

However, the court ruled that because the letter "J" is not edible, they could not realistically be accused of stealing Apple's iconic logo. "The letter J seems 'bitten, ' but it is not, since a letter, as judges have also decided, can not be bitten", they said (translated by Google).

The company produces T-Shirts, jeans, bags and more at the moment, although they may plan to launch electronic devices in the future.

For years, Apple has been embroiled in a legal battle with the Italian company over their brand logo, which depicted a J in the shape of an apple with a bite missing, a clear reference to Apple's iconic logo.



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