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tinyfav.com December 14, 2017


Starbucks to Go "Venti" in China

06 December 2017, 01:03 | Myrtle Vega

Inside the Starbucks Reserve Roastery in Shanghai. Credit Starbucks

Inside the Starbucks Reserve Roastery in Shanghai

Starbucks is opening a new 30,000-square foot, high-end Reserve Roastery in China.

Starbucks waited three years since it opened its first US based Roastery to finally test the concept in China, where it has over 3,000 stores.

Just in time for the holidays, the world's largest Starbucks is now open in Shanghai.

Follow Tess on Twitter. Customers can watch the green beans as they are roasted, then sent through copper "symphony" pipes (named because of the musical sound the beans make as they travel through them) directly to silos at the coffee bars.

Starbucks is opening one store in China every 15 hours, the company's China CEO Belinda Wong told "Squawk Box".

While Starbucks may no longer hold the monopoly it once did over the American coffee market, the global cafe chain is doing remarkably well in China, where it first set up shop in 1999.

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The Roastery will also feature China's first Starbucks Teavana Bar, where customers can select a Teavana signature pure tea or blend, served either hot or iced. Using fine tea ingredients, the bar's "tea curators" will handcraft new brews through Starbucks' classic tea mixology, as well as using more surprising processes such as nitrogen and tea.

Starbucks opened its first Reserve Roastery in its home city Seattle in 2014. The company announced plans in July to buy out its partners in its Each China joint venture, for US$1.3 billion.

But despite all of Shanghai Roastery's features, it's still a coffee shop at heart.

Starbucks claims China is now its fastest-growing market worldwide with 3,000 stores at present, with the country being tipped by its chief executive, Kevin Johnson to become the Seattle-based firm's biggest market within a decade.

Starbucks has more than 600 coffee shops in Shanghai, more than any other city in the world. Last quarter, China posted an 8 percent increase, compared with a 3 percent gain in the USA, excluding impacts from Hurricanes Harvey and Irma.



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