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Google Bans Ads for Crypto-Currencies, Related Financial Services

15 March 2018, 05:48 | Melanie Burgess

Google will ban all cryptocurrency-related advertising

Google to stop displaying Cryptocurrency Ads on its platform

Taking a cue from Facebook, Google has announced that it will ban advertisements for cryptocurrencies and other "speculative financial products" across its ad platforms.

The company removed thousands of bad ads and websites from its advertising network a year ago as it improved the technology it uses to police its system. Google LLC said it removed more than 3.2 billion ads from the web in 2017 of which 79 million ads were scrubbed for luring online clickers to websites with malware.

"We've seen enough consumer harm or potential for consumer harm that it's an area that we want to approach with extreme caution", said Scott Spencer, Google's director of sustainable ads, in an interview with CNBC.

The policy will be implemented across its platforms, including Facebook, Audience Network and Instagram, the company said.

This new ad policy will be enacted in June and is part of a wider set ofrestrictions against the promotion of nontraditional methods of betting on future stock prices.

The move follows a similar ban by Facebook in January. "And, we removed 66 million "trick-to-click" ads as well as 48 million ads that were attempting to get users to install unwanted software". Searches through Google for things like "Bitcoin" that now will deliver ads to buy the digital currency, will likely begin fading away and then disappear come June. Then, it removed over 3.2 billion bad ads previous year.

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Last year, Google removed 320,000 publishers from its ad network for violating its publisher policies and blacklisted almost 90,000 websites and 700,000 mobile apps. Google is also honing in on adverts promoting gambling and ads that make a song and dance about health products and schemes that are rather illegitimate.

Cryptocurrencies are known to be notoriously volatile, so some governments are working to clamp down on the digital money.

The decision means ads for cryptocurrencies, the most famous of which is Bitcoin, on Google-owned sites, most notably You Tube, or any of the third-party sites where Google sells advertising space, will be forbidden.

Facebook's policy has already been subverted by some crypto advertisers who used tactics such as deliberately misspelling "bitcoin" to bypass the social network's automated systems. "This policy will apply globally to all accounts that advertise these financial products".

"There are also lots of misleading speculations around cryptocurrencies".



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