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Some of Samsung's Newest TVs Are Trying Hard To Camouflage Themselves

10 March 2018, 01:11 | Gina Pena

Samsung's new nearly invisible QLED TV

Samsung's new nearly invisible QLED TV

Hanging a giant telly on your wall is great and all, but unless you're actually watching something on it, you've essentially decorated your room with a monolithic black square.

"Our 2018 line-up of televisions are most innovative and sophisticated yet, designed for today's consumer who is mindful of the aesthetics of their space", Jonghee Han, President of Visual Display Business at Samsung Electronics, told the gathering during the launch event at the American Stock Exchange.

This year, the company took the concept a notch up by folding power into its One Invisible Connection wire. The TVs will come with a 5-metre cable, but a 15-metre option will also be available.

Talking of other features, the QLED 4K TVs come with the Bixby and offer voice assistant capabilities.

It's controlled via Samsung's smart home "Smart Things" app, and was shown off at an event on Wednesday.

Bixby is also integrated into the new TV line, letting consumers control their screens by just speaking to them. A major focus has been laid in intelligence and smart home control.

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The QLED series includes the Q9, Q8, Q7, and Q6 - differentiated on the basis of price and image quality.

Samsung talked up its new Universal Guide, which recommends programs and gets smarter over time. If you fancy the high-end, the Q9F will be available in 65, 75, and 88 inch sizes, while the second to the high-end (and the only other model with Direct Full Array contrast) will be the Q8F, with that found in 55 and 65 inch models. The only series that's more expensive than the LGs is the Q9 (starting at $3,800 for the 65-inch). Samsung even includes a digital version of the shadow this black rectangle would cast on the wall, as if there really wasn't a large LED panel sitting in the middle of the thin metal strips. Among all the others, the best HDR output can be experienced in the Q9 which the company calls "Q HDR EliteMax".

All QLED models benefit from HDR10+ compatibility, which is an open standard created to work in a similar way to Dolby Vision, by telling the screen how bright or dark it should be on a frame-by-frame basis.

Samsung's 2018 QLED TVs will be available later this month, with pricing to be confirmed. Samsung hasn't laid out exactly how this technology works, or how it differs to full array backlighting, but the information the company has given reveals they work in a similar way.

The new QLED, like the Samsung Frame, can also display art.

To turn on Ambient Mode, open Samsung's SmartThings app, which is its connected home hub. In order to communicate with the TVs, however, users will need to talk to their remote - which is a little weird in comparison to a standard smart speaker. “Designed for total immersion and to enhance the daily lives of consumers everywhere, all while being incredibly easy to use, the new QLED TV lineup provides users with the best viewing experience.”.

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