tinyfav.com April 26, 2018

Zuckerberg takes out ads to apologize as Facebook data misuse crisis intensifies

26 March 2018, 01:54 | Melanie Burgess

Will brands still use Facebook? Even Zuckerberg has admitted a crisis in trust

A man reads a full-page advertisement taken out by Mark Zuckerberg the chairman and CEO of Facebook to apologize for the large-scale leak of personal data from the social network on the backpage of a newspaper in Ripon England

It says any company found to be in breach of Facebook's privacy policy will be banned from the site and users will be informed. "We have a basic responsibility to protect people's data".

Facebook's privacy practices have come under fire after Cambridge Analytica, a Trump-affiliated political consulting firm, got data inappropriately.

"We're also investigating every single app that had access to large amounts of data before we fixed this. If we can't, we don't deserve it", said the advert, signed by Facebook founder Zuckerberg. "We expect there are others", he wrote.

USA lawmakers on Friday formally asked Facebook Inc's (FB.O) Mark Zuckerberg to explain at a congressional hearing how 50 million users' data got into the hands of political consultancy Cambridge Analytica.

Meanwhile, it has emerged that Facebook was warned of potential privacy breaches two years before the "data grab" on millions of users.

This is now being investigated by the Information Commissioner's Office in the United Kingdom, the data protection regulator, and has prompted statements of concern from senior politicians.

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Before Zuckerberg broke his silence on Wednesday night and discussed the changes Facebook would make in response to the scandal, Mozilla had proposed its own fixes.

"Facebook's advertising system depends on user data, and it has used that data to develop targeted advertising capabilities that are better than any other company can offer".

The ads were also run in three national newspapers in the USA as a poll by Reuters and Ipsos Mori revealed that fewer than half of Americans trusted Facebook to obey privacy laws.

The CEO in an earlier post on Facebook had assured the users that he will block developers who would try to mishandle the data. Debra Aho Williamson, the principal analyst at eMarketer, said: "This specific incident is not likely to cause advertisers to leave Facebook, but it will cause them to think twice about how data about Facebook's users is handled". Senator John Thune, the committee chairman, and Bill Nelson, the top Democrat, said the committee would work with Facebook "to find a suitable date for Mr. Zuckerberg to testify in the coming weeks".

"It's psychologically harder to let go of a platform like Facebook that's become pretty well ingrained into people's lives", Ms Williamson explained.

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