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Zuckerberg takes out ads to apologize as Facebook data misuse crisis intensifies
26 March 2018, 01:54 | Melanie Burgess
Will brands still use Facebook? Even Zuckerberg has admitted a crisis in trust
Facebook's privacy practices have come under fire after Cambridge Analytica, a Trump-affiliated political consulting firm, got data inappropriately.
"We're also investigating every single app that had access to large amounts of data before we fixed this. If we can't, we don't deserve it", said the advert, signed by Facebook founder Zuckerberg. "We expect there are others", he wrote.
USA lawmakers on Friday formally asked Facebook Inc's (FB.O) Mark Zuckerberg to explain at a congressional hearing how 50 million users' data got into the hands of political consultancy Cambridge Analytica.
Meanwhile, it has emerged that Facebook was warned of potential privacy breaches two years before the "data grab" on millions of users.
This is now being investigated by the Information Commissioner's Office in the United Kingdom, the data protection regulator, and has prompted statements of concern from senior politicians.
U.S. approves proposed $1bn arms sale to Saudi Arabia
Almost 10,000 people have since been killed, triggering what the United Nations has called the world's worst humanitarian crisis. The report added the Houthis have killed or injured civilians by firing indiscriminately at residential areas.
Before Zuckerberg broke his silence on Wednesday night and discussed the changes Facebook would make in response to the scandal, Mozilla had proposed its own fixes.
"Facebook's advertising system depends on user data, and it has used that data to develop targeted advertising capabilities that are better than any other company can offer".
The ads were also run in three national newspapers in the USA as a poll by Reuters and Ipsos Mori revealed that fewer than half of Americans trusted Facebook to obey privacy laws.
The CEO in an earlier post on Facebook had assured the users that he will block developers who would try to mishandle the data. Debra Aho Williamson, the principal analyst at eMarketer, said: "This specific incident is not likely to cause advertisers to leave Facebook, but it will cause them to think twice about how data about Facebook's users is handled". Senator John Thune, the committee chairman, and Bill Nelson, the top Democrat, said the committee would work with Facebook "to find a suitable date for Mr. Zuckerberg to testify in the coming weeks".
"It's psychologically harder to let go of a platform like Facebook that's become pretty well ingrained into people's lives", Ms Williamson explained.
EPL: Why Salah will reject Real Madrid
The Belgian worldwide has been far more creative with the ball this season, creating 95 chances this season - 43 more than Salah. People will be out there saying; If you stop Salah from playing, then you stop Liverpool from playing and winning.
Stephen Curry cleared to return against the Hawks
The two-time MVP limped around the court for a bit and was in visible pain, before being pulled from the game. Curry sprained his medial collateral ligament and was scheduled for an MRI on Saturday, the Warriors said.
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The dollar dipped to 104.90 yen as investors shifted into the Japanese currency, which is viewed as a "safe haven" from risk. Stock markets fell sharply on Trump's announcement, with the Dow Jones Industrial Average falling almost 3 per cent.