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Facebook ad feature claims to predict user's future behaviour

17 April 2018, 06:47 | Gina Pena

Mark Zuckerberg speaks during a House Energy and Commerce Committee hearing in Washington D.C. last Wednesday. Credit Andrew Harrer Bloomberg

Mark Zuckerberg speaks during a House Energy and Commerce Committee hearing in Washington D.C. last Wednesday

Facebook also says it uses the data to improve its own ads and identify bots and bad actors.

The Facebook blogpost comes as the company faces a class action lawsuit in California over its decision to launch a facial recognition feature for United States users in 2011.

Facebook will also send people and Page administrators notifications if they try to share a story or have shared one in the past that has been determined to be false.

"We already show people what apps their accounts are connected to and control what data they have permitted those apps to use through app settings", a spokesperson for Facebook said. While maintaining that Facebook had adhered to the terms of the settlement, Zuckerberg repeatedly conceded that the company still made mistakes that led to the personal details about 87 million Facebook users being turned over to Cambridge Analytica, a data-mining firm tied to President Donald Trump's 2016 campaign. He says that Facebook doesn't sell this data and uses only it only to offer suitable content to you just like how other companies do.

You can find Facebook's privacy policy here.

Facebook CEO Mark Zuckerberg had last week in a series of hearing in US Congress had answered over 500 questions from Senators over privacy and data protection at Facebook.

"A website typically sends two things back to your browser: first, content from that site; and second, instructions for the browser to send your request to the other companies providing content or services on the site".

'We do that for a number of reasons including security and measuring ads to make sure that the ad experiences are most effective, which people can of-course opt out of.

The company said its goal is to serve relevant adverts to people who don't use Facebook - using the data it has on its 1.7 billion users to make inferences about non-users.

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The case is In re Facebook Biometric Information Privacy Litigation, 15-cv-03747, U.S. District Court, Northern District of California (San Francisco). Facebook allows its users to adjust their News Feed and ad preferences for a more secure and personal experience.

The company however said it is taking numerous measures.

(Web Desk) - Facebook has been criticised for hiding an advertising product that claims to be able to predict users' future behaviours and target messages at them in an attempt to alter those behaviours.

Whenever you visit other websites, Facebook, either through its services on those websites or through the cookies (basically a form of code which tracks users' activities over the internet) stored on your browser, collects location, browser information including your past activities and operating system, among others.

"We also use the information we receive from websites and apps to help protect the security of Facebook".

Why does it track people who aren't on Facebook?

The feature was turned off in the European Union shortly after it launched, and Facebook committed in 2012 to delete all face templates by October that year, as part of a wide-ranging agreement with the Irish data protection commissioner.

For more information about Pegimane, head to Pegimane.com today. He said, "In general we collect data on people who are not signed up for Facebook for security purposes".



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