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Roku shares slammed by Amazon, Best Buy's smart-TV deal

19 April 2018, 02:07 | Gina Pena

Above Toshiba Fire TV Edition smart TV

Above Toshiba Fire TV Edition smart TV

The new televisions will be sold exclusively in Best Buy stores, on BestBuy.com and even from Best Buy as a third-party seller on Amazon for the first time. Best Buy will initially sell Toshiba TVs and its own Insignia-branded TVs with Amazon's Fire OS installed beginning this summer, and will eventually include 11 different TV brands.

"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level", Amazon founder and CEO Jeff Bezos said in a statement, adding that Amazon "could not have a better partner". The Fire Edition TVs by Insignia and Toshiba are created to work seamlessly with Amazon's own voice assistant Alexa.

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Best Buy and Amazon are fierce rivals in the electronics market, with the former having a big presence in the brick and mortar side of things, while the latter absolutely dominates the online sector. The televisions also support Amazon's virtual personal assistant Alexa, so you can shout out commands and control your smart home from the comfort of your couch. Amazon Fire TV Edition sets are growing in popularity, which is something that Best Buy would want to capitalize on.

You can, of course, add an Amazon Fire TV Stick to an existing TV in the United Kingdom, for 1080p video playback, or opt for a Fire TV with Ultra HD playback if you own a 4K HDR set. Other streaming services, such as Netflix, HBO, PlayStation Vue, Hulu, as well as Amazon Prime, will be included. The highlight feature of the Smart TVs is, of course, the Alexa integration. Users will be able to use Alexa and Echo with the TVs. For more information, visit www.amazon.com/about and follow @AmazonNews. We do this by solving technology problems and addressing key human needs across a range of areas, including entertainment, productivity, communication, food, security and health. While a shopper can easily buy a tablet or a home automation device online, they get a better visual of a TV's performance in the store (particularly if it has 4K or HD resolution), and often will make a purchasing decision based on what they see in person.

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