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Cambridge Analytica ordered to release data on USA voter

08 May 2018, 01:36 | Myrtle Vega

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Cambridge Analytica and its UK parent SCL Elections Ltd on Wednesday said they would cease operations and begin bankruptcy proceedings

Users dissatisfaction with the platforms, rather than pursuing competing alternatives, was among some of the reasons they left Twitter specifically, according the Alpha, the firm responsible for the poll. Carroll asked Cambridge Analytica to release his data a year before word got out that the company breached the data of 87 million Facebook users. But it appears to have had little to no effect on most users.

Conducted online, the Reuters/Ipsos survey questioned 2,194 American adults between 26 and 30 April.

A quarter of Facebook users said they used it less or had left it but another quarter said they used it even more.

Some 64% percent said they used Facebook at least once a day, down slightly from the 68% recorded in a similar poll in late March, soon after the Cambridge Analytica story broke.

A United Kingdom regulator has ordered Cambridge Analytica's affiliate, SCL Elections, to turn over USA voters personal information its collected within 30 days or face prosecution. It is from these data derivatives that ads can be micro-targeted at users.

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The vast majority of Facebook's USA users have stayed loyal to the social network following recent revelations of personal data-harvesting by political consultancy Cambridge Analytica, according to a Reuters/Ipsos poll. "Nobody's outraged on a visceral level", Michael Pachter of Wedbush Securities told Reuters.

Since then, the media has dragged Facebook through the mud for the mishandling of user data.

In a letter to Facebook CEO Mark Zuckerberg, Katarina Barley also said that the social network needs to give its users "real control" over their data and set up new internal supervisory mechanisms to ensure that formal guidelines are upheld in Facebook's dealings with third party advertising clients.

But after Facebook rallied following blow-out first-quarter earnings, sentiment on the stock seems to have turned around. Just 55 percent and 60 percent of Twitter/Instagram users said they were aware of current privacy settings, while 58 and 65 percent said they knew how to change their settings.

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